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Minter Ellison Rudd Watts

A fresh-thinking marketing team in an often staid industry pushed creative boundaries to create the provocative Mettle Magazine - to generate talk among business giants. As recognised industry thought leaders, Minter Ellison Rudd Watts holds high-value knowledge and business innovation at the core of everything they do. So, in collaboration with bright minds and business leaders, Mettle Magazine was produced as a unique publication that would create meaningful connections with a wider corporate audience.

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Magazine

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The result is a high quality, thought-provoking document that reflects and reinforces Minter Ellison’s strong standing as a law firm with the knowledge and foresight needed to support and contribute to business success in New Zealand.

“The marketing team wanted to create something that captured the attention of the corporate directorship market. In order to be successful it had to be high-quality, with a long shelf-life and relevant to become an object of desire people would see on a table, pick up and want to take with them.”

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“The technical skills from the designers at Mount Deluxe are obviously excellent, but it was the creativity they brought to this project that was key – and the devil was very much in the detail, from the creativity with sourcing photography to the final quality of the printed product.”

Richard Leigh – National Marketing Manager at Minter Ellison Rudd Watts

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